Latest Trends in the Sports Industry by Dr. Joseph Spears | Sep 13, 2015 | Updates | 23 comments There are a number of things happening in the sports world that has a direct and or indirect impact upon the industry as a whole. What are some of those trends that you think is igniting… Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Google+ (Opens in new window) Related 23 Comments Dionte' Johnson on September 13, 2015 at 10:50 pm The latest trend in the sports industry that I am choosing to speak on is the increasing amount of commercials and endorsements by big-time companies such as Nike, Adidas, etc., using athletes for their promotion. Athletes are receiving endorsements from these company’s just by talking about or using their product. Not only is it putting more money in the athletes’ pockets, but it is also bringing the company more customers which ultimately leads to more money for themselves. As this happens, more commercials are produced and aired and more athletes are being endorsed. More money is being made and the cycle continues. Back in the day, the best endorsement to get was being featured on a Wheaties cereal box. They used athletes to promote their slogan “The Breakfast of Champions.” The first athlete to be featured on a Wheaties box was the famous baseball player Lou Gehrig. It was exclusive to gain this endorsement. Today, you see athletes on all types of commercials promoting all types of products. From Brett Favre wearing Wrangler’s and Levi’s to Blake Griffin driving a Kia Optima. It’s beginning to seem very easy for an athlete to get this type of exposure. Athletes of today such as LeBron James, Kobe Bryant, Kevin Durant, Derrick Rose, etc. have their own signature shoes that sell for millions annually. They have had a continuous increase in the variety of their shoes for years. Some athletes who have recently gained a signature shoe endorsement are Kyrie Irving, Steph Curry, Damian Lillard, etc. These endorsements and commercials are demonstrating the role that business plays in the sports industry. Sports generate a lot of money off of players on and off the field/court. This recent year, the NBA has had an 11% salary cap increase from all of the money that the NBA is making, providing more money for the teams to spend on big players and to aid them in building their team for years to come. Athletes are seemingly walking-endorsements. People see them wearing a company’s product, they become interested, then they spend their money on it. Athletes are recognizing the opportunity to earn some extra money and are jumping on it when given the chance. These company’s even sponsor major leagues, so the money is flowing at all times. It’s no longer just about the pure love of the sport, but it is also, if not more, about the money. The media is always a factor to the athletes’ exposure. They will only put out what they know will bring in consumers, so they use these big athletes. It is rare that an athlete will deny an endorsement from these big companies, which is why they are targeted more than other celebrities. As sports continue to rise in prominence and demand in this world, more money will be generated and more athletes will gain huge exposure. Reply Jordan Bushrod on September 14, 2015 at 1:22 am The article I chose touched on how virtual/3-d training is eventually going to become a reality. The potential economic value for virtual reality is astronomical. You can use virtual reality to give NBA and NFL fans courtside/field level tickets to playoff and super bowl games. Stanford’s Virtual Human Interaction Lab has developed some technology that has changed how athletes can work and improve certain abilities without the entire team present. Instead of making 3-d models or using video game effects, they were filming actual players and events in practices and games. After measuring brain activity of the athletes they tested on they actually are running plays. Stanford’s starting quarterback recorded 3 of his best performances shortly after he started training with virtual reality at the end of the 2014 season. The aspect that makes virtual reality so great is the monetary potential. Sporting events and concerts tickets can be streamed and people can be at the events without leaving their living rooms. Imagine a boxing fan being ringside at a match or a UFC fan being right outside the octagon. Imagine an NBA fan being courtside at game seven of the finals. The possibilities are endless. Teams, players, and coaches could break down film and analyze statistics and player tendencies with unseen before accuracy. Engineers are becoming more and more involved with the sporting field. ESPN has a segment called sports science where the physics and analytics of sports are further recorded and they use virtual technology to see deeper into the mind of an athlete. Baseball players have less than a second to make a decision whether to swing or not. Football players have seconds to determine whether or not to make a pass to certain receivers. Virtual reality can help a golfer find out what’s wrong with his swing, help a tennis player improve their backhand, help a basketball player fix his shooting form, help a quarterback find an opening in cover 2 zone, and give somebody courtside seats to a Lakers game. The possibilities are endless and always improving. Technology will have endless impacts on the sporting world and they possibilities are never ending as more and more things become developed and expanded on. If more and more sporting teams started using virtual reality this could be something we see as far down as a high school athletes. The options are endless. https://www.gsb.stanford.edu/insights/five-key-trends-are-driving-business-sports Reply Isaiah Norwood on September 13, 2015 at 11:08 pm One of the most popular trends in sports today is the style in which the players like to wear their jerseys. The most popular way to wear your jersey in almost any sport you can think of is tight fitting jerseys. In these past couple years if you have not noticed the jerseys have been getting tighter in football, basketball, soccer, track and field, and even in baseball. There are several reasons why the jerseys are getting tighter. To start with is comfortability, the tighter the jersey the less the jersey weighs. Especially when your jersey is soaked in sweat, when a jersey is soaked in sweat it weighs more. But these new tight fit jerseys weigh 40 percent less according to the article “Do skin-tight jerseys help performance.” So the lighter the jersey the faster you can move, the higher you can jump, the more output you can give. So not only is it only more comfortable but you can perform better as well. Adidas is now specializing in these tight fit jerseys. Adidas says the jersey has strategically placed power bands that help align core muscles, boost power, and increase acceleration and endurance. Once again according to the article “Do skin-tight jerseys help performance.” Another reason why these jerseys are so popular is because of intimidation. Especially in the sports of basketball and football. It accentuates the body build and strength and the power the players possess, according to Rick Powers a Sports management professor at the Rotman school of Management. The jerseys are also good for appearance especially the way young athletes look up to the pros, the appearance of the tight fit jerseys gives the athletes a super hero looking fit. And kids love and look up to super heroes. I personally like the idea of the tight fitting jerseys but at the end of the day it is about personal preference. For me as an athlete my preference would be the tight fitting jerseys. The past two summers I actually got to play in these skin tight fitting jerseys on my AAU basketball team. I can say that I liked them more than regular jerseys because I sweat a lot and in regular jerseys when you sweat it becomes extra weight that you do not need when you are in a sporting event. Most of these jerseys are also dri-fit so there is no need nor room for undershirts. Source: TheStar.com/do skin-tight jerseys help performance Reply Terrell Fraser on September 13, 2015 at 11:28 pm Very influential trends impacting the industry and that will always have both direct and indirect impacts are the weight loss/ weight training subject. Everyone wants to get fit but nobody wants to put in the work. Too many products are trending for the lazy folks while the workhorses just keep handling their business. Reply Amir Hall on September 13, 2015 at 11:37 pm When it comes to sports marketing, the game is always changing. Sure, there are marketing plan mainstays, and some recent trends have already become mainstream. But for every trend that finds footing, fails or fades away, another pops up in its place. In some cases, traditional strategies become all the rage again. By definition, sports marketing spans a variety of products, including sports teams, sporting events and venues and athletes endorsing an array of brands, as well as sports associations, such as the Olympics, Major League Baseball and the National Football League. Reply Alexander Eason on September 13, 2015 at 11:51 pm With the rise in technology that has been going on for the past 10 years now, it was imminent that the a new trend of technology would reach sports. Mobile devices have become a new norm and sports fans have started to turn to their mobile devices in order to view sports. According to, https://www.gsb.stanford.edu/insights/five-key-trends-are-driving-business-sports, seventy percent of fans go to a sporting event with a mobile device and expect to use it during the event. Professional leagues such as Major League Baseball and the National Basketball Association are using YouTube to keep fans up to date with their favorite teams. With this partnership fans will be able to watch compilations and recaps of recent games all on their mobile device via YouTube. The vast majority of fans are using mobile devices during games, which is causing arenas to become more technology advanced. Companies such as, Cisco Systems Sports & Entertainment Group, will be turning arenas into “smart” arenas that will be able to serve fans for their Wi-Fi needs .The new Sacramento kings arena that will be built in 2016 will use mobile applications at check in so that the app will be able to take help you find your seat, tell you where the bathroom and concession stand with the shortest line is located, and inform fans on seat upgrade options. Also the arena is switching into cashless commerce and is installing in seat charging ports for all seats. The Sacramento kings are also looking to using drone technologies for the games. The team is using the aircraft technology in order to provide more unique angles for games as well as any special events taken place at the arena. The drones will also be useful in locating available parking spaces for ticket holders. Another new technology trend that is being introduced more into sports is social media. Fans through social media will be able to interact more with athletes. Ward Bullard who is the head of sports for SAP technology believes that a new avenue for sports can be reached though special fan invitations, to pre-game warm-ups, post-game press conferences, or standing next to a player during the national anthem. Google+ already gives fans an inside first person look on the lives of athletes. With Google Hangout athletes can view the lives of their favorite athletes with the download of one mobile application. NASCAR is developing a “digital cockpit” that includes onboard telemetry and in race social media interaction between fans and drivers. Reply Angelique Wilson on September 13, 2015 at 11:58 pm Latest trends in the sports industry The New England Patriots are supposedly at it again! Trending topic of the NFL is rumors going around about the New England Patriots’ Thursday night game against the Pittsburgh Steelers and their headsets. Supposedly the Steelers are claiming that Patriots crewed around with their headsets. I personally do not believe what the Steelers are insinuating because of the Deflate Gate Case New England just beat before the regular season started. I do not believe that they would cheat again and risk losing their job so quick. It would be asinine for them to start cheating up again. Rumors say that Pittsburg inform the referees officiating the game but the officials did nothing but tell the patriots to turn their headsets off because that’s the rules of the NFL in this situation. So if the Patriots followed the rules then you really cannot say they cheated because you are both without headsets. Plus the Steelers could not stop Gronkoski from getting out of the end zone. It was a historical performance from Tom Brady, returning from his deflate gate allegations. Brady connected on four touchdown passes, connecting on over two hundred passing yards. All in all, it was a great day to be a patriot Thursday night. Robert Kraft and the patriots organization also received their championship rings furthermore, cementing Tom Brady magnificent legacy. From a sports management stand point, I believe that it gave both teams a lot of attention for the good and bad, also brought more views for that particular game. http://www.tmz.com/category/tmzsports?adid=TMZ_Web_Nav_TMZSports Reply Jasmine Robinson on September 14, 2015 at 12:00 am The latest trends in the sports industry is growing fans and technology and data. The things are important in the sports industry because it helps attract more people to enjoy watching sports and getting involved. The growing fans is an example because now females are getting involved in sports such as football, basketball and soccer. Which cause the sport market to attract both males and females because females are starting to enjoy watching sports as well. Another example of growing fans is these people called “Fanaticos”, which are Hispanic fans who watch sports every day and Hispanic watch more league then non-Hispanic do which helps them market all different types of sports. But technology and data is a huge one as well because social media is booming now. Everything happen on social media! But for sports teams and leagues are able to engage with teams on social media allowing them to connect with fans from across the world. For example before the redskin game today, they were posting video of the RG3 and the other quarterbacks getting warm up for the game by passing the ball to their teammates and running plays. Also they took the picture of the running back talking to each other getting ready and pump the game. Those are ways that the sports industry and market are getting in contact with the fans and showing the fans what the player are doing which is helps the fans get involved with their team on a personal level. Another example is what Dish launched in January 2015 called “Sling Tv” which allows customers to watch live stream ESPN online for $20 dollar a month without having to order channels. This allows fans to watch as many games as possible at one time and not have to change channels they can watch it all at once. Also the benefit of having live steam is not having a lot of commercial which is appealing to users because there is nothing that can distract them from watching their favorite team play every Sunday. These are example of the trends of the sports industry. Reply Frank Bailey on September 14, 2015 at 12:44 am When you think of sports some may think its just a “game “- while others know the impact it has on the U.S economy today. In my opinion the sport industry today not only gives a sense of entertainment but it also brings in major revenue. “The sports industry as a whole brings roughly $14.3 billion in earnings a year— and that’s not even counting the Niagara of indirect economic activity generated by Super Bowl Sunday (well-known for being the second foodiest day in the country, behind Thanksgiving)”. It is kind of similar as to where colleges focus more on athletics and praise them more. Athletes at a university seem to bring in more revenue because fans have something to see. Amateur sports are on the rise and holding their own source of revenue. To bring in more revenue Sport companys are already thinking ahead. Focusing on more so of the Demographic part of the population. Sport teams are now thinking ahead of the game thinking about their future fans. Major League Baseball Commissioner Rob Manfred, who said the two key drivers of fan loyalty are the age of that first attendance at a game and participation in the sport itself. “If you think about it, that’s women and children,”. If you get them two involve you will have your fan base and a source of income for the future in mind.” Source: http://www.economicmodeling.com/2013/07/09/not-just-a-game-the-impact-of-sports-on-u-s-economy/ Reply Darrell Waters on September 14, 2015 at 12:54 am A latest trend in the sports industry that really interests me will be women in the coaching and broadcasting field. It is out of the norm to have women coach professional men sports such as basketball or football. As I turn on the television, I tend to see more women on sport networks. It’s exciting to see the coaching and broadcasting field expand and continue to open doors for women. On August 5, 2014, Becky Hammon was hired as an assistant coach for the San Antonio Spurs, becoming the first full-time salaried female coach in NBA history. On July 27, 2015, the Arizona Cardinals hired Jennifer Welter as an assistant coach throughout training camp and preseason. Although it was an internship, history was made when she became the first female to coach in the NFL. These two women will open many doors for women that have aspirations to coach men professional sports. They made it known that it is indeed possible. Not so long ago, women had difficulty finding their way into the media to cover the NFL and other sports. Women weren’t getting the respect they needed from players as television anchors or sports writers. Now in this new era, women are making a name for themselves all other the sports industry. I have seen women take the role as referees as well. Sarah Thomas became the NFL’s first female official early April of 2015. I have came across my fair share of experience with women in the sports industry. About 4 years ago, I played in a recreation basketball league. Prior to attending my first practice, I knew that my coach’s name was Tracy. I automatically assumed it was a man. I get to the gym and met my coach which was a most certainly a women. I can’t lie and say that I wasn’t shock because i was and every coach i ever had was a man. I didn’t shoot the idea down of her coaching me, i found it cool and different. We made it all the way to the semi finals of the tournament. We didn’t win the championship but it showed that you don’t have to be a man to lead a group of boys to victory. It takes a individual that understands the game and all aspects of it. I hope to see women continue to lead by example and show other women that its possible to make it in this industry. http://edition.cnn.com/2015/09/06/us/jen-welter-nfl-coaching-experience/index.html http://www.si.com/nba/2015/08/03/becky-hammon-spurs-liberty-gregg-popovich-nancy-lieberman-kings Reply DeVonne Saint Pierre on September 22, 2015 at 6:56 pm Puma, a sporting brand company, was founded by two brothers Rudolph and Adolph Dassler in 1924. They began only producing spiked cleats that had a multi-purpose use. After being successful with their first spiked shoe they decide to make their first soccer cleat which is what the company is based on. As their production and popularity grew they decided to re-create the company logo and ultimately with the jumping puma, which is one of the most recognizable logos in today’s world. As time passed, Puma became increasingly popular and their inventory grew from just soccer, but to also basketball shoes, football cleats, running shoes, tennis rackets, balls and clothing, Puma now sponsors over 100 professional soccer teams around the world. As they became successful their production and manufacturing grew. They didn’t remain one-dimensional as they expanded into different sports. Due to their willingness to expand in the sports world Puma is one of the most popular and profitable sporting goods manufactures in the world, just after Nike, Adidas, and Under Armor. Just like in the textbook, Puma does have factories located in Taiwan and other Southeast Asian countries for manufacturing and production purposes; although their main factories are mainly in Germany and other European countries. Puma is a company looking for sustainable innovation as their factories in Taiwan and the rest of Asia are under scrutiny for trouble with labor laws and all the damage done to the environment. Along with the rest of the leading sports companies, they are searching for innovative ways to produce more efficiently and less-damaging. Reply Maurice Robinson on September 27, 2015 at 11:28 am Maurice Robinson Sports Management Chapter 3 The Organization of the NFL and it’s Trends The NFL is currently one of the most successful sports leagues in the world and the highest level of professional football in America, with 32 electrifying teams and a massive fan base. Originating in 1920, the NFL was formed as the American Professional Football Association (APFA) before renaming itself in 1923. The NFL agreed to merge with the American Football League (AFL) in 1966, completing the merger in 1970. Today the NFL has the highest average sports attendance of any professional sports league in the world with an attendance of 67,591, and owning the title of the most popular sports league in the world. The Super Bowl is among the biggest club events in the world and many of the games have accounted for the most watched television networks in history. Season and playoff development was arranged from 1935 to 1978. Originally, the NFL did not have a set # of games to play but eventually mandated a 12-game regular season in 1935 and later shortened it to 11 in 1937 and 10 games in 1943 due to World War II. After the war, the NFL went to a 14 game schedule in 1961 until switching it to the current 16 game schedule. Following the conclusion of the regular season, a twelve-team single elimination tournament, the NFL Playoffs, is held. Six teams are selected from each conference: the winners of each of the four divisions as well as two wild card teams (the two remaining teams with the best overall record). These teams are seeded according to overall record, with the division champions always ranking higher than either of the wild card teams.The top two teams (seeded one and two) from each conference are awarded a bye week, while the remaining four teams (seeded 3-6) from each conference compete in the first round of the playoffs, the Wild Card round, with the third seed competing against the sixth seed and the fourth seed competing against the fifth seed. The winners of the Wild Card round advance to the Divisional Round, which matches the lower seeded team against the first seed and the higher seeded team against the second seed. The winners of those games then compete in the Conference Championships, with the higher remaining seed hosting the lower remaining seed. The AFC and NFC champions then compete in the Super Bowl to determine the league champion. The NFL is a trend of it’s own. Reply Deondre Whyte on September 27, 2015 at 11:40 am Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight. It was originally named Blue Ribbon Sports. It was initially operated as a distributor for Japanese shoe maker Onitsuka Tiger. Knight and Bowerman made most of their sales at track meets out of Knight’s car. The industry took its name Nike on May 30, 1971 which was named after the Greek goddess of victory. Nike is a multinational corporation that design, develop, and manufactures footwear, apparel, equipment, accessories and services. Nike aired its first national television ad in 1982. The company headquarters in located in Beaverton, Oregon. Knight went to the University of Oregon home of the ducks. Every year Knight donates money to the University and that is why Oregon has one of the best uniform combinations in the nation. Bowerman was Knight track coach at Oregon and he died on December 24, 1999. Nike is one of the major sponsors for many athletic teams, mainly football and golf. The National Football League “NFL” is sponsored by Nike. Every team has a nike swoosh logo on their jersey. Nike’s new president and CEO is Mark Parker, he was born on October 21, 1955 in Poughkeepsie, New York. He was named the third CEO of the company in 2006. In the textbook, it describes what a watershed event is and I think that Nike was a big watershed event in the Sport Industry. Nike has done many activities and came up with new strategies and techniques for achieving business success. Nike became famous slowly by selling their products at track meets for a couple of years where they made about $8,000 selling shoes for one Japanese man. Nike then opened a store in California where they started to increase their business to $20,000 in sold products. After making $1 million in sales Knight devised the Nike name and trademark swoosh in 1971. Nike made its own logo “SWOOSH” which was designed by Caroline Davidson and that also helped draw in more customers because the logo was appealing. Nike started to advertise its products in the late 1800’s and due to that Nike has targeted $12 billion in sales by the year 2000 and is steadily increasing each year. Nike is one of the top selling brands in the world today due to the appealing design and materials used to create products. Nike will increase to grow because of the amount of famous athletes sponsoring and making Nike the best thing to buy over any other brand. Nike is at top of the other brand industry like adidas and under armour averaging over $30 billion in sales. Reply Asia Brittingham on September 27, 2015 at 9:40 pm According to contemporary sport management a watershed is an event or development in an industry that causes significant changes throughout the industry. In chapter 3 they talk about how Spalding was a great contributor to the sports industry. The company “Spalding & brothers” would be considered a watershed. Spalding & brothers are the reason for exposure to branded equipment. The success of Spalding set high goals for other brands within their company to see success. For example, in paragraph 11 it says “the success of Spalding & Brothers resulted from four interrelated developments: (1) vertical integration, (2) diversification, (3) the development of a modern management system, and (4) promotional skills. There it is, they showed every other brand how they succeeded and still remained the most successful. As the years went on Spalding began to widen their company’s options, started to put their name on all equipment, and the quality became much better than other brands. Also, Spalding isn’t just a city to city brand it is a brand that is known worldwide. Another way Spalding has greatly impacted the sports industry is by enforcing their name through the most popular sports. When a child or teenage athlete see professional athletes use Spalding products it increases the sales of the Spalding company. While watching professional football, basketball, and soccer you will see that their equipment is most likely sponsored by Spalding. They have improved some techniques of sales during the later years of their company’s progress. According to https://prezi.com/p8gif6qv4a_f/spalding-product-company-revenue-tree/ Spalding created a product line specifically for children. The name of the line is called “Rookie Gear. This line has products anywhere from basketball, soccer, football, and gymnastics. The last part that really shows the importance of Spalding being a watershed is how Spalding became a sponsorship for a major part of entertainment and how Spalding changes media life. While reading an article from prezi’s website I have found that in 2004 Spalding signed an extinction to be the NBA’s official basketball for $125 million. Spalding also started to build their own media fans through Facebook and Twitter. This information from chapter 3 explains why Spalding is a important impact to the sports industry. Reply Isaiah Norwood on September 27, 2015 at 10:09 pm For chapter 3 the trend I choose was McDavid Inc. McDavid designs and markets sports medicine, sports protection, and performance apparel for active people and athletes around the world. McDavid Inc. started in 1969 when Dr. Robert McDavid Jr., the company’s founder, created the first widely used protective knee brace for football. Then after construction years the company was call McDavid Knee Guard Inc. in 1980. Today McDavid makes various braces for many body parts, they also make protective wear and athletic apparel for most sports. Today you see many professional athletes wearing McDavid protective wear or look alike McDavid protective wear and it has become a trend. With McDavid’s patented Hex technology it protects the athletes while at the same time giving them full mobility as if they were not wearing the protective gear. Unlike other protective sportswear that sometimes restricts the athletes from full mobility. In the sport of basketball various athletes such as Kyrie Irving, Dwight Howard, DeAndre Jordan, and Dwayne Wade all wear these Hex technology padded gear on their elbows or knees. In football you also see athletes like Cam Newton and Dre Kirkpatrick wear the McDavid Hex padded technology. These professional athletes unknowingly started a trend especially in the world of youth sports. Kids are seeing their favorite athletes wearing the gear so they go out and buy it. A lot of the kids are not even buying it to protect themselves out there on the court or field they are just buying and wearing it because the best athletes around the world are wearing it. I have bought the Hex technology padded knee sleeves by McDavid, 3 pairs actually, and I love the technology. I bought the product for multiple reasons, one because I am a very physical athlete even though I play basketball I am constantly being fouled or on the floor making hustle plays. The second reason is because my favorite athletes were also wearing the gear so not even thinking twice I went out and bought the products. I believe the increase in injuries these last couple years is why this protective wear is trending. Also the fact that sports like basketball are becoming much more physical than before. So I guess you could say it is common sense to go out and buy protective gear to avoid injury. But if you had to buy any protective gear I would suggest McDavid Hex technology gear. Source: McDavidusa.com/about Reply Frank Bailey on September 27, 2015 at 11:07 pm Adidas may actually be one of the most recognized brand. Not only because of the way it was founded. But simply because of the revenue and famous trends it carries. Adidas, the world’s second-largest sporting goods maker after Nike struggled in China after swamping the market with goods for the Beijing Olympics in 2008 and only returned to growth there in the third quarter. Adidas tend to focus on Diversification. Building 2 stores in china a month. A watershed event in the Adidas industry now is that they are working to build revenue by allowing more shoes to customized. Allowing customers to customize shoe and put their own picture or design on a shoe who would not like that?! Lagging Adidas is currently behind Nike manufacturer in china. But focusing on China per say Adidas wants to beat a sporting good company on China by the name of Li Ning and Nike. They tend to push products that is designed to help lifestyle needs. They are planning to grown a hug rate in China within 5 years and expand in 1,400. The firm expects the United States, Russia and China to constitute half of its business eventually. Trying to takeover China which is called controlled space. As part of a strategy launched in March, Adidas said it wants half of its ranges to be produced on the fast fashion model by 2020 as it seeks to lift its operating margin above 10 percent, still behind the 13 percent Nike recorded last year and the around 17 percent enjoyed by H&M and Indice. Adidas said it had secured “victory on and off the pitch” at the soccer tournament, providing the highest-scoring boots and generating 22 percent more discussion on social media than Nike. While Nike can focus on its “swoosh” logo and the “Just do it” slogan it has used since 1988, Adidas has to spread its ad budget across a range of brands such as Reebok, Taylor Made golf and Rockport shoes, as well as its Originals and NEO sports-inspired fashion labels. Nike has focused on exploiting social media to target young consumers, while Adidas has relied more on official partnerships with the likes of the FIFA World Cup and the National Basketball Association (NBA). Adidas tend to dish out money into the market to receive more in revenue. Adidas have partnership with Jeremy Scott, Teyana Taylor, Pharrell, and Derrick Rose. http://www.reuters.com/article/2010/11/16/adidas-china-idUSTOE6AF00H20101116 Reply Chyna Small-Carter on September 27, 2015 at 11:18 pm Why should consumers purchase certain products? When consumers buy certain products based off certain athletes and advertisement it raises that company money. Not only does that company benefit from it but also that athlete that is advertising and sporting that good. For example, athlete/ professional golf player Tiger Woods get paid $12.6K every time he tweets about his endorsements which are Nike, Rolex, Upper Deck as well as Net Jet; in 2014 he made a total of $55 million based off of endorsement sales. Athlete/Basketball player LeBron James makes $126.2K per tweet based off of the Nike, Upper Deck, McDonalds, Samsung, Dunkin’ Brands, Coca Cola, and Beats by Dre. In 2014, endorsements alone brought him $53million. Another example, athlete/Futball Club Barcelona’s own Lionel Messi earns $43 million a year from Adidas, PepsiCo, EA Sports, Turkish Airlines and Gillette. Last but not least someone nobody really digs deep about is athlete/race track clubs very own Usian Bolt. He averages up to $12.1k per tweet; he endorses Puma, Gatorade, Hublot and Nissan. He earns about $23 million a year alone from endorsements. Each and every one of these athletes have a huge fan base, so when their fans see them sporting these goods and products they automatically think they are supporting them by going out and purchasing items. Fans should purchase these items to keep these brands producing more and more products. Some consumers buy certain products just because the products are flashy, and the products are flashy. Brands like Rolex are the prime example of a “flashy product”. Rolex’ are watches that can range from anywhere to $2,000 to over $15,000 for just a diamond watch. They are one of the top selling things anyone can buy; not just athletes but anyone with the money to buy a Rolex has or is investing in a Rolex. Consumers feel the need to have all the things that athletes and the rich and famous have and they are sometimes willing to do any and everything to get it. From personal experience, my cousin NFL player Eddie Royal has a friend that isn’t a football player, but has a normal American job, however recently he went to buy a Ferrari and ended up only having his car after a year because he could only manage the car payments and not everyday living appliances. That made me realized that I don’t need to have everything a rich person has, the cars, and houses. This is important that consumers think about why they buy things and if they really need them or even if they could really afford them. Reply Jordan Bushrod on September 27, 2015 at 11:54 pm The trend I chose to identify and focus on for this blog is tennis and more specifically the economic impact of The Championships, Wimbledon the tennis tournament hosted in June at the All England Club in Wimbledon, England. The Championships at Wimbledon shortened to just Wimbledon is the oldest major Tennis tournament and has been held every year since 1877. The tournament takes places over a two week period from the end of June to the beginning of July. Wimbledon has a huge effect on Tourism in London during the two-week tournament. “The Wimbledon Effect” is the increased membership in athletic clubs as a direct result of the tournament. This is somewhat equal to after New Year’s people flock to gym and sign up people join these clubs after seeing these athletes compete. Unlike some of the major tennis tournaments Wimbledon doesn’t allow big companies to advertise on the grounds of the tournament. The French Open is known for having a big Rolex advertisement in the middle of the scoreboard. Wimbledon has many rules and restrictions such as clothing and noise regulations. Athletes are required to wear all white or mostly all white. There are 128 men and 128 female single competitors. Reply Kalane Ham on September 29, 2015 at 11:16 pm A common trend in sports from chapter 3 is Endorsement Advertisement. Endorsement Advertisement is a well known and popular trend in sports today because top companies in food, shoes, clothes, etc., know that if you use a person that the public see a lot on television and that they know can influence the public to consider buying their product it’s a win for them. Endorsement Advertising is a common trend in sports because, companies use top athletes to promote their product, people usually buy what they see that their favorite athlete or sports team supports, and this system makes a lot of money for the athlete and the company. Endorsement Advertisement is a trend today in sports because most companies that are big or developing into something big need something or somebody to boost their product, and they use the popular athletes, or most successful athletes that everyone see to do so. An example of this would be how Nike endorses LeBron James and make his shoes because they know that kids love and admire a figure such as LeBron James and want to be like him so the more success he has in the sport of basketball and the youth see him the more money that Nike will make off of his name because they support him in their product. Endorsement advertising is also a common trend in sports today because, people usually go out and buy whatever their favorite athlete or sports team is out supporting. So, if Serena Williams, Kevin Durant, and Odell Beckham all support drinking gatorade before or after a workout or exercise then more people go out and buy it because the see that the top athletes of the sport that they play are doing it then maybe they should too. People do this because in their head it seem that something make these athletes so good and they want to be good like them so by the athlete doing good in their sport and the endorsement of the company for them to promote their product make people think that the athlete needs this to become better then it just naturally attracts consumers to want to try it. Another reason why Endorsement Advertisement is popular in sports today is because it makes a lot of money for not only the company but the athlete also so the trend would keep going. This trend makes a lot of money for the athlete because people like Kevin Durant, LeBron James, Stephen Curry, and James Harden all have signed deals with their respective shoe company endorsement worth over $250 ,000,000 plus, and in Kevin Durant and LeBron James situation they hold rights to the royalty and got a percentage of the company, but the most influential and well known person who took an endorsement and ran with it and now has his own brand is Michael Jordan who was sponsored by Nike in the late 80s early 90s and his shoes sold rapidly and know he has the Jordan brand and own the rights to his shoes and he may become the first athlete billionaire off of this trend in which he really set fire to and of course the company make millions of dollars more than the athlete does off of this because of the millions of people that want to have the things they endorse. Reply Chyna Small-Carter on November 8, 2015 at 8:21 pm Chyna Small-Carter Professor Spears Sport Management Blog Sport Management Blog on Latest Trends in Sports Marketing A trending topic in the sport world right now is expanding the digital footprint. Technology and Data: Sponsors are looking for ways to connect and engage with fans across all of their digital screens from TV’s to tablets to cell phones. They are trying to find out what the best way is to find and connect with all of their consumers and all of the athlete’s fans. The best way in my opinion is through social media. Fans all over the world connect with their favorite athletes through websites like Twitter and Instagram just to name a few. Social Media; The Global Strategy: There are several platforms being used by teams/leagues as well as sponsors to take advantage of sports to expand globally. One is the Fantasy game; it has a huge reach and a loyal fan base. The data the sponsor of athletes collect can show fan behavior and certain trends as a result sponsors are able to be highly engaged in the activity of the fan which makes it easier for the athletes to reach their fans. Another platform is Social Media, the twitter updates have become easier to follow. Especially when people use hash tags using the athletes name or events, all they have to do is type it in the search bar and it pops up. Female Fandoms: “The female demographic is the fastest growing fan market in sports. Female sports fans are at all-time high. The NFL is perfect example of this with female viewership growing 27%, outpacing male viewership of 21%.” This is very interesting considering the fact that females were thought to be the lowest fan based when it came to sports just because they were females. Also research from NASCAR, interactive female fans is 80% more likely to try a brand as a result of a brand’s NASCAR sponsorship. This trend is moving into other sports as well where the interactions with female viewers, who are typically decision makers for the house, translate into direct sales. This also is interesting because not only are females becoming big on sports but they are now running things in the background of sports. It’s not all about male’s figures anymore. There are females that hold higher positions than males do in the sports industry and that is because of the female fan based who never gave up on giving females a chance of equality. Reply Chyna Small-Carter on November 15, 2015 at 5:41 pm Chyna Small-Carter Sport Management Professor Spears Blog 100 . 001 Blog #7 Partnerships in the Sport Industry What is a partnership? Partnership is an association of two or more people as partners. What is partnership in terms of sports? Where private, public and the third sector MUST work together in order for it to be considered an actual partnership dealing with sports. Some jobs that are considered partnerships are Coordinators, Account Managers, Director of Marketing, Program Managers, Retail Operations, Publicity Manager, Associate Director of Publicity and things such as Communications Managers. These jobs all work for sports such as Boxing, Golf, Tennis, Basketball, Soccer, Baseball, and Football. All of these different sports use different sectors to come up with sponsorships, and ways to continue having revenue come in and different ways of building fan bases so they can buy things from their sponsors so that they can more money to benefit themselves. Just recently, in the winter of 2014, after 51 free issues of newsletter content, we wanted to announce the quarterly Partnership Activation Newsletter will now cost a nominal $7.99 per issue in October with an additional benefit all subscribers who purchase the Fall 2014 Partnership Activation Newsletter will receive a free report in November on “10 Partnership Activation Trends to Keep an Eye on in 2015”. Now, recently they’ve issued a newsletter dealing with 2015’s Partnership Activation which includes things such as “3 Sports Technologies and Innovations to Keep an Eye On, Great Sports Marketing Ideas, 50 Great Running l Endurance Ideas from The Past 7 Years, Creativity in the Sports Marketplace, Engaging Key Stakeholders in Sports”, and one of the biggest trends going on now “The Big Ticket Promotion”. Ticket promotion being big in partnerships because they now have to figure out how to split the revenue and income of the ticket sales between all included in the partnerships, whether it be four companies or ten every sector has a right to a certain amount of money that is contracted so they now have to split it, in order to make do with everyone’s contract. As well as the background workers, they as well get paid off of ticket sales, so dealing with partnership is really big when it comes to tickets sales which are why tickets aren’t always cheap, majority of the time they are pricey because of this set situation dealing with the different partnerships. Reply Chyna Small-Carter on November 21, 2015 at 10:09 pm Chyna Small-Carter Intro to Sport Management Professor Spears Blog 8 Sport Sponsorships What is sport sponsorship? Sport sponsorship is a “transactional relationship through which commercial benefits accrue for the sponsor partner and financial or service benefits for the sponsored sport partner”. Listed are the top 8 sport sponsorships currently, at number 10 is David Beckham and Adidas – $20 million a year, at number 9 is Rory McIlroy and Nike – $25 million a year, at number 8 is Derrick Rose and Adidas – $26 million a year, at number 7 is Kevin Durant and Nike – $30 million a year, at number 5 is Arsenal and Puma – $50 million a year, at number 4 is McLaren and Vodafone – $75 million a year, at number 2 is NFL and Pepsi – $90 million a year, and at number 1 is London 2012 Olympics and Coca Cola – $100 million. Some important terms dealing with sport sponsorships are Ethnic Marketing which is advertising that targets specific groups for example Hispanics or African Americans, Premiums merchandise which is offered at a free or reduced price as an inducement to buy item, Cross-promotion is a joining together of two or more companies to capitalize on sponsorship and expand its scope, and Sales Promotion which is a short term activity that is designed to stimulate immediate product demand. Sponsorships aren’t like any regular deal in the sport industry. Its first come, first served majority of the time. Other things are given to the best of the best sports teams in the league. Things like the super bowl and on the college level certain conferences. The four different types of sponsorships are Donation/Contribution which is a person or organization contributes funds to the cause or activity. Essentially this is a one way transaction with perhaps a small thank you note going back to the sponsor. Then you have Shop Sponsorship which is a local store or company would provide the athlete with free or discounted gear/equipment, as well as Amateur Sponsorship which is free or discounted equipment/gear and also some financial compensation for travel expenses or competition fees. Finally you have, Professional Sponsorship which includes things like equipment, expenses covered and a pay cheque. Some ways people find sponsorship are through referral, reaching out, attraction and other sport sponsorship opportunities. The reason companies sponsor athletes is for community building, product testing, social media views, as well as trying to create brand ambassadors. Reply Chyna Small-Carter on November 24, 2015 at 10:52 am Chyna Small-Carter Professor Spears Intro to Sport Management Blog 9 Sport Communications What is sport communications? Sport communications is an aspect of communication studies which specializes in the study of communication in a sports setting. An important factor in sport communications is social media. “Social media can fall into six different categories: collaborative projects (e.g., Wikipedia), blogs, content communities (e.g., YouTube), social networking sites (e.g., Facebook), virtual social worlds (e.g., Second Life), and virtual game worlds (e.g., World of Warcraft). This classification assists in understanding the uses of a given social media platform.” Sports get well recognized dealing with social media because, a lot of athletes fan bases are connected to them by internet (social media). They all have sites such as Twitter and they have fan sites of any athlete you can think of. They often use social media for publicity. Things spread fast through the internet because of the amount of people on social media and the amount of people that actually follow these sites. Something I found online that is a major topic in sports communications is The Super Bowl, the World Cup, and the U.S. Open. This is where you could find yourself catching all of the action, covering or promoting big-time sports events. Sport communication is an actual major at some universities. Sport communications is described to be “a program that focuses on the methods and techniques for communicating about sports in a variety of formats, media, and contexts; and that prepares individuals to be sports reporters and writers, photojournalists, radio and television announcers, producers and directors, recreational sports promoters, and public relations specialists. Includes instruction in sports writing, photography, broadcast journalism, sports production, game rules, media and public relations, and sports promotion.” Which ties into a lot of the things that we’ve been talking about in class. Things like sport marketing, youth, intercollegiate, and professional sports, women roles in the sport industry and all sorts of things like that. Some popular jobs in sport communications that you can get with your degree are things like sport psychology, Fundraising and sponsorship, Marketing and business tactics, Sports information director, and Community outreach manager just to name a few. Reply Submit a Comment Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Notify me of follow-up comments by email. Notify me of new posts by email.